Kodak & Fujifilm Research Paper Example | Topics and Well Written Essays - 1500 words

Kodak & Fujifilm - Research Paper Example In order to gain sustainable competitive advantage, the company builds its innovation platform on its technological heritage. The company has a unique design strategy which is always looking for opportunities across every product’s entire life cycle. As a result, the company is able to offer unique solutions at every stage of the product life cycle. For instance, customers are offered to choose among various applications such as offset plates, printing solutions, packaging solution and workflow systems in order to enhance the efficiency of their services and products. The company’s capabilities in material science and deposition have also resulted in innovative and alternative products such as fuel cells, batteries, solar panels and biotech products such as films for tissue regeneration, disposable sensors, and antimicrobials. The innovation expertise of the company has also forayed into fields such as biochemistry and bio-fuels. Â  In order to gain sustainable competi tive advantage, the company builds its innovation platform on its technological heritage. The company has a unique design strategy which is always looking for opportunities across every product’s entire life cycle. As a result, the company is able to offer unique solutions at every stage of the product life cycle. For instance, customers are offered to choose among various applications such as offset plates, printing solutions, packaging solution and workflow systems in order to enhance the efficiency of their services and products.