Thursday, November 28, 2019

Healthy Foods and Obesity

America seems to be fighting a loosing battle against obesity. This is reflected in the lasts statistics indicating that despite the latest efforts by the government as well as nutritionist against obesity, the rate of obesity is increasing and currently it is at an all time high.Advertising We will write a custom essay sample on Healthy Foods and Obesity specifically for you for only $16.05 $11/page Learn More This is ironical bearing in mind the amount of information in the media encouraging people to adopt healthy eating habit in effect to contain the increase of obesity. Certain social group seems to be the most affected by this situation that has attained pandemic status in America. They include lower income class American citizens due to their limited dietary options as well as women. Obesity is occasioned by a number of factors including unhealthy weight loss methods as well as media weight loss campaigns that seems to objectify women bodies as su ch leading to low self esteem. Media campaign on healthy eating is thus contributing to the increase of obesity in America. Recent figures portray a young and increasingly obese American generation. It has now been reported that about 20% of young American are obsess and that the rate is increasing at an alarming rate. This is despite the concerted media campaigns that encourage people to adopt healthy eating habits. To being with, healthy eating campaigns have sexualized women bodies thus turning them into objects. This mainly occurs through media adverts by corporations that do advertise healthy food. In these adverts, lithe, slender women are used to encourage people, especially women to eat healthy to achieve such status. As such healthy eating campaigns use extreme feminine beauty as a product of healthy eating. Furthermore such weight loss TV programs as The Biggest Loser and Celebrity Fit Club, only add to the objectification of women bodies. As scientific research has reveal ed, such objectification and sexualization does have severe emotional consequences characterized by low self esteem. There is a knowledge gap in America public about healthy and unhealthy eating habits. This gap is occasioned by the confusion created by the excessive media campaigns and advertising slogans by health food companies.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many people with weight concerns, especially women develop a consciousness about their bodies as a result of these public healthy eating campaigns. As such they are more predisposed to adopting unhealthy eating habits such as eating too little food, inducing vomiting when they ea and use of diet pills. At worse, people with this condition result to fasting. They thus become ashamed of their eating habits and as such may acquire uncontrolled eating habits. This means that at times they may experience moments of excessiv e eating followed by induced vomiting, or fasting. What they do not know is that such weigh loss methods just expunge extra food from their bodies, but not extra calories. Calories thus accumulate in their bodies and as such, lead to weight gains as well as increased risk of lifestyle diseases. This increases their anxiety about their body weight leading to heightening of such unhealthy weight gain behaviors leading. This lead to a cycle of futile weight control efforts. Media campaign intended to help in the control of obesity seem to inadvertently lead to an increase in obese rate rather than controlling it. This is because of the misinformation that results from these campaigns. If America is to control obesity it must urgently reevaluate the strategies it is using to fight obesity. Otherwise obesity is here to stay. This essay on Healthy Foods and Obesity was written and submitted by user RedGhost to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Political, Social, And Economic Issues Essays - Social Issue

Political, Social, And Economic Issues Essays - Social Issue political, social, and economic issues I see myself as a quite liberal person on political, social, and economic issues. I believe the public has some duties to the government such as pay taxes. In turn, the government should fund programs to help the people who need assistance. Unfortunately, much of the American public has lost its trust in the federal government because of corruption and special interest groups. However, now we are solving many of these problems, and hopefully America will again trust Washington. Once the public puts its trust with its government without criticizing each step of the way, we will see improvements in areas such as education and health care. Through federal mandates, each person will be given the opportunity to receive quality education and health coverage. Political Issues I believe the federal government has an obligation to protect the rights of its people. America is a melting pot of various cultures from all different parts of the globe. These people all have different backgrounds, family environments, and experiences that affect their views on politics. Because of the diversity of its people, America accordingly has a diversity of political views. It is the duty of the federal government to protect the rights of each of these people whether they are black, white, Asian, conservative, liberal, socialist, or libertarian. The only time the federal government should violate someone's rights is when it negatively affects the well being of others. Social Issues The federal government has a duty to ensure each person the opportunity to enjoy all the benefits of life. Unfortunately, the federal government has left some issues to be addressed by the states and private industry. One of the biggest issues is education. Many children are forced to attend schools that have less than adequate facilities. Most of these schools are in the inner-city neighborhoods. Their suburban counterparts have much more funding and as a result, better facilities. This has caused a gap in test scores between inner-city schools and suburban schools. If the federal government stepped in and provided equal funding to all schools, this problem would be solved. Also, the federal government has stayed out of health care and left it to industry. Millions of Americans cannot afford health care, and as a result, do not receive the treatment they require. The federal government should step in and supply health care on a federal level to all modeling the Canadian system. This would reduce costs of health care and give everyone the assistance they need. There also is too much discrimination against minorities such as blacks, homosexuals, and women. The federal government needs to help ensure that each person is given a chance to lead a life comparable to that of a member of the majority. Each has the right to live a decent life, and no one can take that away. Economic Issues Currently too much of the money is in the hands of the elites who control industries. Too many workers receive too little pay to afford the services they need to raise families in today's world. Big business today controls the wages and forces the workers to work its terms. The federal government should step in to ensure wages at decent levels and jobs to all people. Society should help each individual get onto his or her feet. Then each individual can return the favor and help society.

Thursday, November 21, 2019

Genetically Modified Organisms Research Paper Example | Topics and Well Written Essays - 2250 words

Genetically Modified Organisms - Research Paper Example This research focuses on a Genetically Modified Organisms (GMO), which involve a form of technological advancement in the field of biotechnology.Moreover, this paper explores numerous aspects of genetically modified organisms in order to achieve the research objectives. In this case, this research paper will cover aspects such as historical background, political, legal and economical impact of the GMO. It will also discuss the social, psychological, environmental, moral and ethical implications of GMO to the society. Nevertheless, the main objective of this research paper, which is set by the thesis statement, is to conduct an exhaustive analysis of controversial foundation and application of genetically modified organisms, thereby evaluating its implications, influences, and potential risks and benefits to society’s culture, moral values, economic, and governance, the wildlife, and environment. I. What is GMO? According to Millis (2006), genetically modified organism refers t o the host species involved in DNA technology breeding; in fact, GMO is a species with which breeding cannot occur, but DNA of another species can be introduced into it to acquire a genetically modified organism. Therefore, it receives a small piece of DNA from the species donor, thereby forming a property, which is unattainable through conventional breeding. In fact, biotechnology has been used in production of crops and livestock with potentials of increasing productivity. (Magdoff & Tokar, 2009). Moreover, some crops are produced in a way that they do not need use of pesticides and herbicides for controlling pests and weed respectively. 1. Science that drove GMO Biotechnology is an infinite field with diverse technologies, which contributes to the medical sciences by facilitating development of preeminent resolution for human health problems. In this case, biotechnology has led to establishment of technique through which organisms are modified genetically; in fact, this is as one of its applications. Moreover, biotechnology has been applied in the field of food development, whereby new properties are introduced into the genes of animals and plants to increase their productivity and resistance to pests or diseases. 2. Applications of GMO a. Traditional breeding Conventionally, plant cross breeding involved selection of species with desired properties among the offspring. In fact, crossing was aimed at obtaining a fertile offspring. With introduction of biotechnology, a desire to cross species that could not be crossed led to recombinant DNA technology, which made it possible to introduce a piece of DNA from one species to other species referred to as the hosts. Therefore, through this procedure the host specie became the GMO (Millis, 2006). Moreover, conventional breeding involved plants and animal breeding, whereby species with desired quality were bred with others in order to obtain useful combinations. In this case, the offspring after the cross breeding would acquire desirable traits such as resistance to pests and diseases or increased productivity. b. Molecular biology Molecular biology refers to the study of organisms at molecular level of their structure; in fact, it is applied in exploration of cells in order to identify their attributes and chemical processes. Therefore, through molecular biology, information concerning biological processes of the cell can be obtained. Furthermore, molecular biology in plants involves genetic, genomic, cell biological and biochemical approaches that facilitate understanding organisms’

Wednesday, November 20, 2019

How Business is Conducted on a Social And Ethical Sense Research Paper

How Business is Conducted on a Social And Ethical Sense - Research Paper Example As the paper declares  some of the practices that will be practiced and encouraged by a business doing its business in an ethical and social manner include doing honest business, practicing truthfulness and the prohibition of stealing among its different stakeholders. Business ethics covers the moral nature of company practices and actions.From the discussion it is clear that the statements of the CEO of Abercrombie & Fitch were met with a lot of criticism and reactions, mainly because he made the statements that his company would only market clothes for the people with good-looking figures, and not other groups. The most sensitive of the statements made included that the company does not offer women’s shirts’ sizes beyond large, and gave the reason that the company was not out to supply its clothes for fat people. The emphasis of the statement was that fat people did not have the right to wear the clothes produced by the company. The reasons given for the statement i ncluded that only people with cool bodies could be considered winners, in that they have managed to keep a lean body figure. On the other hand, the emphasis was that fat people are losers that have failed to keep their weight in check, and therefore they did not deserve to wear the clothes made by the company.  The comments were taken seriously, by the company’s customers and potential customers, and that became evident from the uncontained reduction in sales revenues over a short duration.

Monday, November 18, 2019

Public Relations Consultancies Essay Example | Topics and Well Written Essays - 2000 words

Public Relations Consultancies - Essay Example This report discusses the Gulf Region PR consultancy. With this regard, it focuses on Bahrain as a country. Regarding the PR Consultancy, five major areas/issues are considered; Self-Regulation of businesses in the execution of their mandate within the economy and society, increased competition from Global Agencies, Corporate social responsibility, Social Media, as well as Communications (Golob, 2006). These issues are critical because they affect businesses and corporations significantly. Increased competition puts pressure to corporations, social media could influence the corporation’s public image, while self regulation is based on the existing regulations from both the government and local authorities. At any given time, the consultancy need to be socially responsible and it should maintain a good communication system (Golob, 2006). Different theorists arguing these issues are incorporated. Typically, the practitioners are found to agree or disagree with some of the theori sts incorporated in the discussion. For convenience whereby if the organization has a number of offices, then consultancy can be able to deliver services that are centrally based for functions that need be organized such as press launches, conferences and receptions. Histories and textbooks on public relations mark both the PR consultancy as well as the subsequent developments of the sector. Research and theorists in public relations have ignored both consultants and the consultancy bit of the sector despite being distinct and meaningful. This aspect has been exemplified roles through research. The long-established research stream in PR consultancy literature has offered some significant engagement with the work of practitioners. Mostly, two roles are theorized in public relations (Tharp and Jeong, 2001). The roles include managers’ roles and technician roles. In

Friday, November 15, 2019

The market allocates resources

The market allocates resources Introduction The market allocates resources efficiently by the price system. The invisible hand of Adam Smith is a system of prices, which will promote the producers and consumers making their own decision. Consumers make purchase decisions on the basis of utility maximization while producers make marketing decisions according to the principle of profit maximization. Based on the changes in prices, the markets guide resources toward the most efficient aspects of allocation between supply and demand. Chandler (1977) presented that the enterprises internal administration and coordination as the visible hand was replacing the visible hand of market mechanisms. With the rise of modern business enterprise and its managers, the large modern enterprise was gradually replaced the small traditional family firm and was taking over the coordination function of economy activities and resource allocations, as well as its management team were becoming the most influential group of economic decision makers. Actually, the visible hand is not a denial of the visible hand. The effect of both invisible hand and visible hand is conditional. Therefore, the visible hand was not completely replacing the visible hand; it was a kind of supplement and development of the invisible hand from the perspective of administrative coordination. How effective the market allocates resources For market, the price system is the coordinating device that takes care of allocation. Price, which makes balance between the consumers demands and the producers supply, is achieved through interaction in the market. The process of market interaction is what we call the invisible hand. Demand and supply affect the market interaction. On one hand, consumers demand for a commodity depends on its price to a large extent. The total demand will go up if the price goes down. This is the rule of demand. On the other hand, the total supply of goods is also determined by its price. The total supply will go up if the price goes up. This is the law of supply. Figure 1 illustrates that when a commodity oversupply and the price will drop, on the contrary, it will stimulate consumption, so that increase the demand. Besides, it will inhibit the production, hence reduce the supply. Market equilibrium occurs when the supply curve and demand curve meet. The meeting point of supply and demand needs to be achieved through price adjustments. At this time, resources will be allocated in a variety of purposes through price. The market will out of equilibrium no matter supply excess demand or demand overrun supply. The price will then be adjusted until equilibrium comes back. However, the invisible hand is not a panacea. In real life, the market has its limitation in allocating resources. The invisible hand of market can be effectively only in the perfectly competitive market. Public goods, externality, monopoly, market control lag, as well as the unbalanced information may lead to the disorder and chaos of the market economy. For example, according to statistics from Sina Finance, there were 80 big department stores in 2005 in Beijing. A Beijing persons average purchasing power was one- third of a persons buying power in Tokyo, while the number of large shopping malls was 8 times greater than it in Tokyo. This Phenomenon made a general decline in department stores economic benefits, thus malls closed down one after another. It shows that market has a certain degree of blindness and the market mechanism does not always achieve their ideal state. The management was affecting the economy as a Visible Hand Chandler posed the Visible hand of management, which was playing an ever-increasing key role in the allocation of resources. Today, the companies are not the small workshops anymore in the time of Adam Smith. Modern business enterprises were replacing small traditional enterprises. Some of them can be as rich as a country, which have great powers to directly affect national economy and even politics; moreover, they may make sense to the relationships between countries as well. The companys management was playing a significant impact on the allocation of resources. Chandler indicates that before the rise of the modern enterprise, the small personally owned and managed firm was a single-unite firm, which charges a single economic function and operating a single product line in one location. Thus the activities of these small traditional enterprises were coordinated and controlled by market and price system. In contrast, most of the modern business enterprise is multi-unit enterprise, which has its own administrative office, handles various types of products and services and operates diverse types of economic activities in different areas. Therefore the activity of these unites and transactions between them were internalized. They were coordinated and controlled by salaried managers rather than market mechanisms. As some propositions which Chandler mentioned in The Visible Hand (1977), can provide that the visible hand of management coordination was replacing the invisible hand of market mechanisms. Fist of all, small traditional business will replaced by modern multiunit business when administrative coordination allowed lower costs, greater productivity, and higher profits than coordination by market mechanisms. Modern enterprises interiorized the transactions, which transacted between some business units before. This internalization may reduce transaction costs and information costs, improve productivity, provide a more stable cash flow and thus reduce costs to improved profits. Secondly, only by forming a formal managerial hierarchy can the advantages of the internal activities of many business units be created. In modern business enterprises, middle managers control and coordinate the production and distribution in the company. Meanwhile, top managers are not only evaluate and coordinate with the intermediate managers, but also replaced the market for future production and distribution of resource allocation. Thirdly, the management system promotes the companys specialization and sustainable development. The majority of the traditional enterprises are partnerships and family firms, which were always short-lived. In contrast, management hierarchy allows the functions of company be maintained even the staff turnover and makes the salaried managers becoming more professional through various formal trainings. The managerial authority and ownership of enterprise can be divided when the business scale and the scope of operational diversity of business developed to a certain level, meanwhile the manager become more and more professional From the viewpoint of Chandler, to manage and coordinate this visible hands, compared to the invisible hands, could not only bring huge productivity and profits, but also enhance the competitiveness of capital. Thus, it could largely promote the productivity and consumption which caused by the revolution of organization management. That is what called the revolution of business enterprise management It cannot be denied that the visible hand has become a more and more crucial role in the contemporary economy, but there are still some defects in the view of Chandlers visible hand. First of all, Chandlers over-praise of the executive of corporation is just partly making sense to some extent. Managers may hide various levels of opportunism and potential trickery, such as the Enron scandal, as well as high-paying CEO scandal. Secondly, Chandlers understanding of large enterprise is not entirely accurate. Enterprises are expanding for large enterprises, because there is some kind of asset specificity. Enterprises expanding the scale do not mean that it is capable enough to build up its strength. Take the American slaughter Gustavus in 19th century as an example, he run a train transport business and freezer factory because it was the best way that he could control the quality and efficiency of meat-packing. He worried about that he would be plot in secret by his competitor if buying t ransport services and freezers from others. It is obviously that internal management of large enterprise would not substitute the regulatory action of market, the visible hand would play a role only in the case of management mechanism can produce greater productivity than the market mechanism and internal coordination costs are cheaper than the market transaction costs. To sum up, the market allocates resources efficiently by making equilibrium between demand and supply through the price system, while the visible hand coordinates and allocates resources by management. Every sword has its two sides. Both the invisible hand and the visible hand have their strength and weakness. The visible hand can not totally replace the visible hand, while the visible hand is the supplement and development of the invisible hand from the aspect of management coordination. They supplement each other to ensure the allocation of resource processed efficiently. References: Alfred D., Jr. Chandler (1977) The Visible Hand The Managerial Revolution in American Business Massachusetts and London: Belknap Press of Harvard University Press. P.1-4, P6-9 Eitan Goldman Gary Gorton (2000 ) The Visible Hand, The Invisible Hand And Efficiency. National Bureau of Economic Research. JEL NO.D21, G30 Economypedia [online]. [Accessed 1th December 2009]. Available from World Wide Web : Economypedia [online]. [Accessed 1th December 2009]. Available from World Wide Web : Jintang Wang Wenfan Zhong (1995) Modern American large enterprise and American society. Wuhan: Wuhan University Press. P3-5 Wikipedia [online]. [Accessed 1th December 2009]. Available from World Wide Web : Wikipedia [online]. [Accessed 1th December 2009]. Available from World Wide Web : Sean, Douma Hein, Schreuder (2008) Economic Approaches to Organizations Essex: Pearson Education. P.3-5, P9-10, P12-19, P28-38, P42-44, P46-51, P56-60 Sina [online]. [Accessed 1th December 2009]. Available from World Wide Web :

Wednesday, November 13, 2019

Psychotherapy Versus Pharmacotherapy :: Biology Essays Research Papers

Psychotherapy Versus Pharmacotherapy: Is One Better than the other? One of the most startling things to me at the beginning of the Neurobiology and behavior course was learning about the existence of "reductionism." That is, those who do not believe there is a human soul or necessarily even a mind. Instead, as I understood it, reductionism says we are all a product of our neurons and the firings that take place in the brain and nervous system. Those scientists, from what we discussed, might claim that disorders that take place in human behavior (such as schizophrenia, obsessive-compulsive disorder, or even depression) are all functions of neurotransmitters and the firings of neurons in the brain. In order to cure ailments such as these, certain psychiatrists or doctors might rely heavily and solely on medication. This type of treatment is known as the pharmacotherapy approach, in which medication is the primary tool used for curing patients. However, this idea did not ring true as necessarily the best or only approach to human disorders, especially t o a psyche major such as myself. I decided to then delve into the Internet to see people's views as well as actual statistics on which treatment, psychotherapy or pharmacotherapy, was indeed better. What I found was that a combination of the two seems to be the best bet in treating patients, and I will show evidence to support this as I talk about each topic individually, and then discuss their merits when used together. Also, in the scope of a paper such as this, I will look at both sides of the two treatments specifically for depression, since that is the best way to discuss specific statistics and for recovery. (3) WHAT IS PSYCHOTHERAPY? Just for a brief overview, psychotherapy is seen as a method of treating symptoms of distress in patients to help them return to a normal level of functioning. It is used as a medical tool to help a person overcome difficulties. Typical therapy is the kind most of us are familiar with, 50 minute sessions that are once a week with a therapist. The main focuses is for a patient to better understand their circumstances, the best ways to deal with them, and who they are as a person. Usually, if patients have a behavior specific problem, the APA homepage says sessions last an average of 16 visits. (APA homepage reference). Technically, the therapist has an interview with an individual to find out who they are as a person, their background, and then works from there to help heal and discuss the problems that have been affecting their daily functioning.

Sunday, November 10, 2019

Is Hard to Say Good Bye

Is Hard to say goodbye Death is probably the only thing in the world that is certain in life. As humans, we are born, we grow, we reproduce and lastly we die. It is the natural order and as natural as it may sound, human beings have different reactions to such an event. Throughout our lives, we influence or are influenced by people; these influences manifest themselves in the form of raising a child; being a teacher, babysitting etc. In all of these interactions, we create lasting relationships with those whom we come across when death happens to one of the involved parties; emptiness follows the surviving person.As a future nurse, and due to the nature of my occupation, I may be involved in a situation where I must deal with impending death. Emotions will begin to happen, on both ends. On my end I will be trying to help the patient, and the patient coming to terms with his or her destiny. In the following pages, I will discuss how my responses to the â€Å"Reflections on dying† may impact a therapeutic relationship with a mother of a three years old child who has six months to live. In such discussion, you will learn about my thoughts, feelings, beliefs, and values regarding to death and patient relationships.Thoughts; Usually when I first hear of a death My thoughts on death begin with sorrow for the loss of a person who is significant on someone’s live. After meeting a patient who is a mother, and realizing that she does not have much time I will be deeply saddened to what is going to happen to her. I may develop feelings for the child’s well being. My second thought would be that of empathy. As a nurse I must show empathy, compassion, and strength at the same time towards patients. Showing emotions would most likely worsen an already sad situation.This patient is a mother of a three years old child; she will not see her baby grow up. Therefore, I will have the utmost empathy. Also, I will show strength. This is necessary to persuade the patient to live fully the time she has left. If I am the person breaking the news to her, I will be frank and to the point without keeping any information from the patient; since I believe that sugar coating the fact will lead to mixed feelings on the patient. I will tell her to make every day, every hour, and every second count and to enjoy her child in order to leave a lasting legacy.Feelings; after a while, my initial reaction to death Therapeutic relations with terminally ill patients will also involve mixed feelings. There will be a war inside of me, my thoughts will tell me to be strong, but my feelings will want me to feel extremely sad, sorrowful, and incompetent for not being able to help the patient. These feelings will linger every attempt to interact with the patient. It is natural for me to feel sad at the future loss; even when I’ve only known the patient since she started getting treated; still all life is precious. She is meaningful to many people, specially her child.I will definitely feel impotent, which will lead to anger for knowing that there is nothing that I can do to make her feel better. At that point, I will rely on my professionalism to expose and help me act accordingly. The reason why my feelings are normally strong is because when I was twelve years old, my grandmother died; she practically raised me. I spent more time with my grandmother at that time, than I had spent with my mother. I was asleep when I was told that she had died, and feelings began to run rampant. The anger, and sadness were unbearable, and ever since that moment, I have been very sensitive when it comes to death.Beliefs; My predominant emotion to death I believe that all life is valuable; this belief will influence my feelings but not my therapeutic relationships with my patient. Regardless of what I may believe, I know that it is my duty to provide treatment the best possible service to the patient. Being supportive to the patient, and her family membe rs are my priority. If I was in the patient’s shoes, I would like the nurse to bring me up instead of bringing me down in a time of need. I would want the nurse to tell me my condition as is; that way, I can make the right decisions with my life.Also I would like to have everything clear when it comes to my child, and I would like to live my couple of months as happy as possible and pain free. Values; the way I may grieve Integrity is one of the main values I hold dear. A person’s word is their bond; without integrity, our words mean nothing. From integrity, respect and dignity follow on my list of values. My thoughts will influence ethical decisions when conducting therapeutic counseling. They will also reaffirm with my feelings to ensure I manage myself with strength. In addition, treating all with respect and dignity are a priority in my values list.Therefore, when dealing with a patient; everything else stops and I pay full attention to the patient’s needs. I will provide information and suggestions on ways to stay healthy and happy, even thought the patient won’t survive for long I feel that is best to keep the patient happy and comfortable. Conclusion In the last few pages, I’ve explained my thoughts on death. How my initial reactions to death would be and how my thoughts would influence me. Then, I explained how my feelings would manifest, and how they would play a part during routine interactions with the patient.I shared my beliefs and the connection between my beliefs, and thoughts when dealing with loss. Finally, I discussed my values as they relate to death. No matter which situation we find ourselves in; being the ones receiving bad news or giving the bad news; we will react differently to such an unexpected event. As long as we treat others with the respect and dignity they deserve, and we show the empathy we can make a difference on a patient’s remaining lifetime. It does take courage to show strength, a nd humility to show empathy, but the satisfaction to know that we have done the right thing would provide comfort to keep us going.

Friday, November 8, 2019

Walk On The Wild Side Professor Ramos Blog

Walk On The Wild Side Have you ever heard the expression, don’t judge a book by its cover? You should not base buying a book on just an interesting image on the front of the cover but look at the books description when buying on-line. Jane Friedman a marketing analyst recommends â€Å"an author who wants to sell more books, may want to learn how to advertise through Amazon Marketing Service† (Friedman 52). Marketing tactics and strategies are designed to entice the potential buyer and draw them in to a must have attitude. The authors note is usually infused into the book’s description to give it a sense of credibility and give you a taste of what to expect. Into the Wild was written by Jon Krakauer to unravel the mystery of Chris McCandless’s death after his decomposed body was found in an abandoned bus in Alaska. Those who are interested in finding out what happened to McCandless would be the young men â€Å"who relate to complex bonds between father and son†, people wi th the mindset of wanting to partake in high risk activities or those who just want to simply compare the book to the movie will be lured to the buy of this bestseller (Krakauer 2). The ghost writer’s main focus in the book description is to make the book sound interesting enough to buy it but the writer takes it a step further using rhetoric to appeal to the audience’s emotions through pathos, logos and ethos. The description of Jon Krakauer’s book Into the Wild conveys a tone of mystery and intrigue, joyfulness, and extreme sadness. Marketing services like Amazon have used marketing strategies to sell books online for many years. The use of rhetorical techniques in the book description of Into the Wild is to entice the consumer to purchase the book but being aware of the different appeals that are used in the book description will help the consumer make a conscientious choice before purchasing the book. The ghost writer uses text from the book, to strategically use pathos to play on the audience’s emotions. In the first paragraph the text appeals to the reader’s sympathy and curiosity, having the reader’s wonder what happened to McCandless so long ago. A mysterious, suspenseful tone describes, a family background, what Christopher did before his death, and how his decomposed body was found. The purpose of this is to draw the reader in and make them aware that the book is based on a true story. This would attract an audience who is interested in reading non-fiction genre, also ignite the curiosity of the reader who may have heard about Christopher McCandless’s death. Therefore, the book would shed some light on what happened. The writer’s gives his thesis stating, â€Å"how McCandless came to die is the unforgettable story of Into the Wild†, this confirms the tragic event that had happened to a once promising young man and entices the audience to read a story that they would enjoy and always remember (Amazon.com). The following paragraph introduces factual evidence of McCandless’s life. He is described as â€Å"an educated, young man from a well-to-do family† (Krakauer 1). Leaving behind his family because of issues created by his father, â€Å"he gives away his money to charity, abandons his car in the desert and gives up most of his possession to create a new identity for himself† (Krakauer 1). McCandless aka Alexander Supertramp ventures off into a carefree lifestyle with one thing in mind, to echo his life to his heroes Jack London and John Muir. The text gives substance to Christopher’s character and serves a purpose to intrigue readers with similar ideas of leaving behind the chains of society and vanish into a life of adventure. Glass Stephan wrote in State of Nature that he and his friends â€Å"admired the pure way Alex lived out his wanderlust and desire to be in nature. Briefly he lived my fantasy and dream of leaving New York and living among the caribou† (Glass 42). The author sets a joyous and celebrative tone describing McCandless’s conquest of breaking free from the rules of society, shedding his exterior, and creating a new life for himself through a journey of self-awareness and discovery of one’s own strength and vulnerability. The introduction of Jon Krakauer, author of Into the Wild, is the focus of the third paragraph. Jon Krakauer being an Academy Award winner in literature, a writer for Outside magazine, and experienced mountaineer gives credibility to the book description. Through his own personal endeavors, he relates to McCandless in a way that allows him to arise like no other to the challenge of telling Christopher McCandless story. According to the writer of the book description Jon Krakauer constructs a clarifying prism through which he reassembles the disquieting facts of McCandless’s short life† (Amazon .com). The informal tone suggests the purpose of this part of this introduction to the author is to connect the readers to the author and acknowledge his investigative journalistic skills. The writer writes that â€Å"Krakauer take an inherently compelling mystery and unravels the larger riddles it holds: the profound pull of the American wilderness on our imagination; the allure of high-risk activities to young men and the complex charged bond between fathers and sons† (Amazon.com). The impact that ethos has on the audience is quiet alluring. The writer targets a specific group of readers that are be able to relate to Krakauer or who understand to Christopher McCandless’s attraction to the wilderness. In the final paragraph of the book description the writer returns to the use of pathos and appeals to the reader’s empathetic sentiments by humanizing McCandless. The writer uses a sad tone depicting Christopher McCandless as a typical human being who makes mistakes like everyone else, who did not wish to die but simply live his life by his own rules. In the book description the writer states â€Å"when McCandless innocent mistakes turn out to be irreversible and fatal, he becomes the stuff of tabloid headlines and dismissed for his naivete, pretensions, and hubris. He is said to have had a death wish but wanting to die is a very different thing from being compelled to look over the edged† (Amazon.com). The purpose is to persuade the readers to have compassion and feel sympathy for the death of McCandless. The impact on the audience is permanent and those whose curiosity wants to discover what lies in the pages of the book are drawn to the purchase. In summary Amazon Marketing Services helps vendors standout against their competitors and drive traffic to their book description pages. The authors in our textbook claim that â€Å"most of the nonliterary material that you will read is designed to argue, report, or to do both† (Barnet et al.180). The author of the book description for Into the Wild effectively blends rhetorical strategies such as pathos, logos and ethos to persuade the audience to buy the book. The book description is directed toward a specific audience. The type of genre and emotional appeal play in an important role in the writing of the book description. Marketing analyst Jane Friedman writes in her article that it is important â€Å"to know enough about your target readers to understand how they discover books to read† (Friedman 52). The incorporation of different tones throughout the book description helped set an emotional mood, delivers facts about McCandless and conveys credibility of the author. The authors of our textbook claim for analyzing a text is to consider â€Å"what appeals does the author make to reason, to emotion and to the sense that the speaker is trustworthy† (Barnet et al.181). The ability of being able to recognize rhetorical strategies used in the book’s description will help the consumer when purchasing their next book online and give them a sense of confidence that they made the right choice for their reading pleasure. WORKS CITED Barnet, Sylvan, et al. From Critical Thinking to Argument. Boston, Bedford/St. Martin’s, 2017 Friedman, Jane. â€Å"Reducing Marketing Anxiety and Confusion.†Publishers Weekly, vol. 266, no. 4, Jan. 2019, pp. 52–53. Glass, Stephen. â€Å"State of Nature.†New Republic, vol. 218, no. 3, Jan. 1998, p. 42 Into the Wild. Amazon. 20 Jan. 1997, https://www.amazon.com/Into-Wild-Jon-Krakauer/dp/0385486804 Krakauer, Jon. Into the Wild. New York, Anchor Books A Division of Random House, Inc,1997. Book Description In April 1992 a young man from a well-to-do family hitchhiked to Alaska and walked alone into the wilderness north of Mt. McKinley. His name was Christopher Johnson McCandless. He had given $25,000 in savings to charity, abandoned his car and most of his possessions, burned all the cash in his wallet, and invented a new life for himself. Four months later, his decomposed body was found by a moose hunter.  Ã‚  How McCandless came to die is the unforgettable story of  Into the Wild. Immediately after graduating from college in 1991, McCandless had roamed through the West and Southwest on a vision quest like those made by his heroes Jack London and John Muir.  Ã‚  In the Mojave Desert he abandoned his car, stripped it of its license plates, and burned all of his  cash.  Ã‚  He would give himself a new name, Alexander Supertramp, and, unencumbered by money and belongings, he would be free to wallow in the raw, unfiltered experiences that nature presented.  Ã‚  Craving a blan k spot on the map, McCandless simply threw the maps away.  Ã‚  Leaving behind his desperate parents and sister, he vanished into the wild. Jon Krakauer constructs a clarifying prism through which he reassembles the disquieting facts of McCandlesss short life.Admitting an interest that borders on obsession, he searches for the clues to the dries and desires that propelled McCandless.Digging deeply, he takes an inherently compelling mystery and unravels the larger riddles it holds: the profound pull of the American wilderness on our imagination; the allure of high-risk activities to young men of a certain cast of mind; the complex, charged bond between fathers and sons. When McCandlesss innocent mistakes turn out to be irreversible and fatal, he becomes the stuff of tabloid headlines and is dismissed for his naivetà ©, pretensions, and hubris.He is saidto have had a death wish but wanting to die is a very different thing from being compelled to look over the edge. Krakauer brings McCandlesss uncompromising pilgrimage out of the shadows, and the peril, adversity, and renunciation sought by this enigmatic young man are illuminated with a rare understandingand not an ounce of sentimentality. Mesmerizing, heartbreaking,Into the Wildis atour de force. The power and luminosity of Jon Krakauers storytelling blaze through every page.

Wednesday, November 6, 2019

Free Essays on Syphilis History Of

If you were to take a look at our World’s history there are many people who have stood out above all others, some for their philosophy, astronomy, or religion. There are also the places that have had significant impact on the world. The Middle East and China for example have had rich and extended history. The one area of history that most people overlook as we travel back in time are the diseases’ that have devastated our population. One disease that I would like to talk about is Treponema Pallidum. It has been written about, debated over, and has affected every culture it has come into contact with. This is the corkscrew shaped bacteria responsible for the infection that we call syphilis (United States Naval Flight Surgeon's Manual, 1991). The purpose of this paper is to look at were syphilis originated, how it spread and how it was treated. The first unquestionable epidemic of syphilis occurred in Europe at the end of the 15th century (Arrizabalaga, 1997). With this first epidemic, came the first chorus of blames. Travelers were blamed, prostitutes were blamed, soldiers were blamed, and of course Columbus was blamed. The Muscovites called syphilis the Polish sickness. The Poles called it the German sickness (Gugliotta, 2000). One hypothesis assumes a New World origin, and holds that sailors who accompanied Columbus and other explorers brought the disease back to Europe. Another explanation is that syphilis was always present in the Old World but was not identified as a separate disease from leprosy before about AD 1500. A third possibility is that syphilis developed in both hemispheres from the related diseases bejel and yaws (Rose, 1997). New studies by paleopathologists Bruce and Christine Rothschild favor a New World origin. They examined 687 skeletons from archaeological sites in the United States and Ecuador ranging in age from 400 to 6,000 years (Rose, 1997). Populations to the south (New Mexico, Flor... Free Essays on Syphilis History Of Free Essays on Syphilis History Of If you were to take a look at our World’s history there are many people who have stood out above all others, some for their philosophy, astronomy, or religion. There are also the places that have had significant impact on the world. The Middle East and China for example have had rich and extended history. The one area of history that most people overlook as we travel back in time are the diseases’ that have devastated our population. One disease that I would like to talk about is Treponema Pallidum. It has been written about, debated over, and has affected every culture it has come into contact with. This is the corkscrew shaped bacteria responsible for the infection that we call syphilis (United States Naval Flight Surgeon's Manual, 1991). The purpose of this paper is to look at were syphilis originated, how it spread and how it was treated. The first unquestionable epidemic of syphilis occurred in Europe at the end of the 15th century (Arrizabalaga, 1997). With this first epidemic, came the first chorus of blames. Travelers were blamed, prostitutes were blamed, soldiers were blamed, and of course Columbus was blamed. The Muscovites called syphilis the Polish sickness. The Poles called it the German sickness (Gugliotta, 2000). One hypothesis assumes a New World origin, and holds that sailors who accompanied Columbus and other explorers brought the disease back to Europe. Another explanation is that syphilis was always present in the Old World but was not identified as a separate disease from leprosy before about AD 1500. A third possibility is that syphilis developed in both hemispheres from the related diseases bejel and yaws (Rose, 1997). New studies by paleopathologists Bruce and Christine Rothschild favor a New World origin. They examined 687 skeletons from archaeological sites in the United States and Ecuador ranging in age from 400 to 6,000 years (Rose, 1997). Populations to the south (New Mexico, Flor...

Monday, November 4, 2019

Summary about the adventures of Aladdin Essay Example | Topics and Well Written Essays - 250 words

Summary about the adventures of Aladdin - Essay Example Excited, he told his mother of the adventures. The widow took the lamp and rubbed it. Out came a genie that offered them all they wanted from that moment. Aladdin grew to a handsome man and wanted to marry the Sultan’s daughter. The genie magically helped Aladdin and his mother provide all that the Sultan asked in exchange of his daughter. Diamonds, forty slaves, and forty Arab warriors were all given to the Sultan. News of Aladdin’s fortune spread allover. He however, never told his wife of the magic lamp. One day, the wife gave the old lamp to a merchant in exchange for a new one and the genie was under the merchant’s service. The merchant whisked Aladdin’s possessions away and sent the princess and the palace away too. As he wept over his lost fortune and wife, Aladdin remembered the wizard’s ring and slid it in his finger. He requested it to take him to his wife. Immediately, he found himself in his palace and saw the princess and the wizard. He put some powder in the wizard’s tea, which led to his deep sleep. Form the story; one learns that misfortunes follow those that pay good for evil. The wizard refused to take Aladdin out of the hole though he had helped him get the magic lamp. As a result, the wizard loses everything and ends up as Aladdin’s servant. Another lesson form the story is that good actions always bring forth good rewards. Aladdin helps the wizard, and though he is not immediately appreciated, he ends up getting more than he

Friday, November 1, 2019

J&G Garden Center Case Study Example | Topics and Well Written Essays - 750 words

J&G Garden Center - Case Study Example Additionally, it is reported they are competent, efficient, and effective in the execution of their duties (J&G Garden Center Case 171). Therefore, it would be imperative for Mr. Weed to take the liability of what he has actually tried to avoid. In regards to the environmental pollution from the chemical and other biohazards related to his product, he built a secure house with a locked barbed wire face as well as an alarm system that would alert them in case of any danger related to his business. Moreover, he constructed Material Runoff Proof Segment and took a special liability insurance policy to ensure the business is covered at any time of any dangerous eventuality. All these initiatives were meant to protect the worker, customer, the community, and the environments that are exposed to the business’ products. In other words, the business if fully compliant with regulatory, customers and environmental safety thereby it neither have loopholes nor undermined operational requi rements. However, it is proper that Mr. Weed is considered an ethical conflict for the closure of the divider. The business has a high profit margin and the only this Weed can do is to provide additional education on the after use safety measures through sensitizing the community and the persons he considers of concern (Duska and Rongione 92). In addition, he may hire or train more workers on the use of his products so that they may conduct regular monitoring and inspection places or fields that these chemicals are used to reduce the negative effects of these chemical on the users and their immediate surroundings (J&G Garden Center Case 171). In this manner, Weed shall have adequately solved the ethical conflicts surrounding his business. Part Two: Closing the New Division It is proper that the business is shut down the business since it is apparent that the business does not meet the minimum requirement set by the business. The minimum requirements herein are the ineffectiveness of the measures already intended to be met by the business. It should be noted that the company should maintain its name at all time during its operational life since the name company of the company is what makes such a company viable (J&G Garden Center Case 172). In fact, serious ethical issues affecting new division including lawsuits may affect the operation of Weed’s other business. Therefore, it will only be proper to shut down the business in favor of the operation of other businesses. However, instead of closing the business, Weed may improve the business profile with the focus on solving the ethical and legal problems currently facing the business. Numerous initiatives and measure may be taken towards improving the current business situation. As suggested by his wife and partners in his businesses, Weed should embark on a serious marketing (Schwartz 94). Marketing is a sure way of building confidence of the customer and the public on the business. Additionally, in his m arketing scheme, Weed should include well-articulated measures towards preventing the already identified problems associated with the application of his products. The business should also develop intensive monitoring trends to ensure that their customers, other than promising to adhere strictly to the down listed precaution requirement, they are actually following them to the letter (J&G Garden Center Case 172). Efficient, effective, and adequate monitoring will enable the company to detect any problem that is associated with